How do you pave the road less taken?
Serengeti Eyewear was repositioning their brand from aviation eyewear to eyewear for automobile travel. So how do you use imagery as the narrative component to tell that story? The idea was simple - take an iconic aviation eyewear brand out on the road.
We took our models, and lots of sunglasses, rented a convertible, and went on an actual road trip. Capturing the yearning for the freedom this solution illustrated a story about the romance of being on the open road - it was ‘the road less taken’, where good things, could and did happen.